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FreeFromThought posted a topic in Healthy Eating, Diet and NutritionWhere is the best place to buy free from food? What makes it so good?
I'm currently in my final year at university and undertaking a dissertation on the study of how brand communications affect buyer behaviour in the free from food market. I am trying to gain both an industry and buyer point-of-view on this topic, so I can compare what is thought. Your answers on the below questions would be really appreciated. :) 1) What do you think of this article title? "Gluten Free: Health Fad or Life-Saving Diet?" 2) What is/are the reason/s behind you or someone you know to have a free from diet? 3) Why would you choose one free from food product over another free from food product? 4) What do you think of free from brands rebranding their products? Do any brands stand out when you think about this? 5) Provide examples of communications (marketing, advertising etc.) on any platform (social media, magazine, TV etc.) that you have seen for free from food products. What did you think of them? Thank you! :D